“Subtle is a cousin of beautiful.
Subtle design and messaging challenge the user to make her own connections instead of spelling out every detail. Connections we make are more powerful than connections made for us. If Amazon and Zappos had been called “reallybigbookstore.com” and “tonsofshoes.com” it might have made some early investors happy, but they would have built little of value.
Subtle details demonstrate power. Instead of being in an urgent hurry to yell about every feature or benefit, you demonstrate confidence by taking your time and allowing people to explore. They don’t put huge banners on the Hermes store, announcing how good the silk is and how many famous people shop there…
And subtle messaging communicates insider status. I don’t have to say, “Hey I was in Skull and Bones too! You should hire me!” Instead, a subtle (secret) handshake does all the talking that’s needed.
It’s tempting to turn the dial all the way to 11, the make everything just a bit louder. The opposite is precisely what you might need.
I’m aware of the oxymoronic nature of spelling out details about subtlety. At least I didn’t explicitly point out the Spinal Tap reference.”
dismissing something based on genre or hype, is buying into capitalist ways of organizing information. there are good songs in every style of music, and all musicians have to promote themselves in order to earn a living.
not buying coffee at “insert name brand here” because you don’t want to be perceived as a certain kind of person, feeds into the idea that a brand or a logo or what you consume is who you are.
similarly, not going to a ‘black-metal’ show because you are in an indie-pop band or only like country music made in the 1930’s is to substitute genres for logos and is another form of conspicuous consumption. obviously this is not a threat to capitalism. if you are into a certain kind of music, fine, but don’t let that define you or close you off to a world of experience.
”Carl Jung
So all loners need is a blog right?