Here’s more first year work from my Communication Design 1 class! We were tasked with redesigning the logo of an existing print shop called Print & Graphic Depot. In addition to that, we had to show how the new logo would be utilized in things such as business cards, exterior signage, interior poster, envelopes, and invoice forms.
In creating this logo, I thought of conveying the idea of a depot or a depository (a place where things are stored) by having the letterforms essentially “hold” the colour ink used for printing (CMYK). I modified the counter of the ampersand to look like a droplet of yellow ink.
I wanted a logo that, when repeated, could make a nice pattern and be used as a design element for the business card and the envelope.
In my last post, you can see a shot of some of the process work I went through to reach this solution.
Aside: I’m not totally happy with what I did with the envelope design, invoice form and interior poster just yet so I’m going to do a bit more fine-tuning and then I’ll post the updated version up here.