here is hazel

A rough, incomplete pattern I worked on for a package design that never happened. Looks a bit chain mail-y.

LP cover design for Jhameel’s Soldier’s Daughter. This is a comp I made for a school project, but I don’t think I’ll be using this for the final since my prof wants me to go a different direction.

I started a new tumblelog where I will try to post a screencap (hopefully) everyday as a way of observing my computer habits as well as documenting my design process once school projects roll in. Think of it as a project 365 for the virtual world.

I’ve had screencaps saved over since January of this year so there is much to see in the archive.

Shifting away from the school projects I’ve been posting, here’s a logo I made for a friend’s store recently.

Since I knew the client personally, it was fairly easy creating a logo that fit her style. It’s very loopy and feminine but it also has some hip hop influence with the way the type is written. One thing she requested was that her afro be incorporated into it in some way and I did this by connecting the first and last letters together.

This was ridiculously fun to make and what’s weird was that the pen tool and I got along for once. I need more projects like this.

Here’s more first year work from my Communication Design 1 class! We were tasked with redesigning the logo of an existing print shop called Print & Graphic Depot. In addition to that, we had to show how the new logo would be utilized in things such as business cards, exterior signage, interior poster, envelopes, and invoice forms.

In creating this logo, I thought of conveying the idea of a depot or a depository (a place where things are stored) by having the letterforms essentially “hold” the colour ink used for printing (CMYK). I modified the counter of the ampersand to look like a droplet of yellow ink.

I wanted a logo that, when repeated, could make a nice pattern and be used as a design element for the business card and the envelope.

In my last post, you can see a shot of some of the process work I went through to reach this solution.

Aside: I’m not totally happy with what I did with the envelope design, invoice form and interior poster just yet so I’m going to do a bit more fine-tuning and then I’ll post the updated version up here.

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For my Communication Design 1 class, we were asked to design a new logo for Spirit Tree Estate Cidery as well as develop a set of branding standards/guidelines for the labels of four of their products by redesigning them.

The logo (click images to get a closer look) shows an apple and a droplet of apple cider, which is what this company is known for. I made a subtle reference to the “spirit trees” by creating a tree bark line design that would unify the set of labels. They’re a fairly new company so I didn’t want to have the labels appear too traditional but I also wanted a “local homegrown farm” feel so I chose the typeface Caecilia in two weights and Clarendon for the wordmark.

Instead of purchasing stock photos, I went and took some of my own. So what you see here are the croutons, bread and apple juice (which looked close enough to cider) that came right out of my own pantry!
We didn’t have any apple sauce at home and I didn’t want to buy a jar of it that no one in my family would eat, so I ended up making my own homemade sauce with some apples lying around. Turns out they’re not that hard to make! I used this recipe.

I was actually really surprised at how well my photos turned out! Special thanks goes out to Justin Buenaflor for lending me his DSLR.

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