I am a web designer from Toronto.
As I walked into my living room this morning something caught my eye amid the teetering pile of unread newspapers, flyers and catalogs which are ever-present in my home. Can you spot it? It’s quite…spotty.
Upon closer inspection, it turned out to be a holiday catalog for the Real Canadian Superstore. Aside from the fact that it is way too early to be thinking about Christmas, it’s a pretty top-notch catalog and a great example of how design can make people look twice.
In the grand world of design, it’s by no means revolutionary. But when it sits beside other paper ephemera it stands out like a sore thumb (a very pretty sore thumb, that is).
Unlike the flyers on the right, it isn’t bloated with photos of products and copy set in starkly different typefaces. It’s apparent that a specific set of rules were devised to unify each page—from colours to art direction to body/heading type—and the result is a catalog that, in it simplicity, is very pleasing to the eye.
More like…”TOO MUCH IS OFTEN TOO MUCH”.
Since I really enjoyed writing this post, expect more like it under the new design spotting tag! I find that as I’m learning more about design, I’m becoming increasingly aware of it around me and I think deconstructing it through blog posts will help me become better at it in the long-run.
I’ve tried to research the people responsible for the design of this catalog but it’s proving to be more difficult than I thought. Let me know if you know?