Increasingly, our way is to fake it and assume that others are doing the same. We fein interest in work, speak sarcastically, buy things that are new reproductions of old things, and often presume someone is selling us something. Skepticism as a default state is a hell of a thing. We’re a hungry culture starved for sincerity, authenticity, and honesty.
What does fixing it look like? It doesn’t look cool. In fact, it probably involves being so passionately enthusiastic about something that it is the exact opposite of cool. By caring intensely, we can connect to one another in more meaningful ways.